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Prediction: Local TV newspeople will compete with their former stations
On the flight back from London on Sunday I finally had a chance to answer a Q&A email interview with Terry Heaton, a longtime friend who, as co-founder of AR&D, is one of the most...
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Social media success demands talent above technology
In response to The Social Media News Release explained in detail, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan,...
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Round two for forums and message boards?
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our...
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Don’t fall in love with the shiny toy of the day
Image by mikeledray on BigStockPhoto.com Remember, you’re only renting in social media What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, WordPress.com,...
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Why you, too, should be social media slutty
Are you plugged into new communities, interests and passions? Photo credit: Christopher S. Penn If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not...
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Facebook will remain king, but social pure plays will fade
Facebook collage by Jennifer Daniel Look for the rise of sites with deep social features This is second of a three-part series on Facebook as an investment. Also see: • Facebook’s biggest barrier to...
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Integrity is inherent in earned media but not paid
Yesterday I wrote a post called Blogger outreach is earned media not paid, right? wherein I asked if earned media was a think of the past and whether payola, pay-per-post, pay-per-link, sponsored...
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How to wine, dine and marry into the Google Search Index
Take your time to do reputation defense the right way Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a...
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Own your online reputation with help from your friends
Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself, or you can start...
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Old school tries to go new school
New from Lycos: Evincible. Lycos, MySpace, Nintendo making new plays with new offerings Sometimes the second time is the charm. Many companies that are now part of our daily lives — Twitter is a good...
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